Apex Elite NI | A Strategic Redesign Following a Brand Merger
One of our flagship projects is Apex Elite NI, available at apexeliteni.com. This was a complete redesign created to improve clarity, modernise the brand presence, and boost engagement following the merger of Elite Blinds and Apex Blinds.
The strategy focused heavily on local intent and service discovery — with priority areas including Belfast, Lisburn, and Portadown.
- Clean, modern UI/UX to increase trust and reduce drop-off
- Stronger internal linking between services and locations to guide users
- SEO-led content architecture aligned to “service + location” searches
- Mobile-first optimisation for speed, readability and conversions